The Pricing Report

A recommended, defensible price in seconds

The price of your collaborations, set on clear grounds: a structured estimate, a negotiation range and concrete benchmarks to defend your rate with advertisers and agencies.

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What's in the report

Account profile

Your real data: reach, engagement, followers.

Collaboration parameters

Package, duration, exclusivity, rights, usage.

Adjustments

The coefficients that fine-tune the price: engagement, sector, exclusivity, rights, production complexity.

Production price

The real cost to produce and distribute the requested content.

Market price

The benchmarks observed for an account of your size and sector.

Recommended price

How your price lands between the production price and the market price, discount included.

Negotiation points

Audience benchmarks to place your price within the negotiation range, based on the profile the advertiser is looking for.

Platforms

Available on Instagram, with French market prices, for creators with up to 500,000 followers. United Kingdom and UAE (Dubai): in your account.

How it works

Data is retrieved from the official Instagram APIs, read-only: NOVSTR neither posts nor changes anything on your account. Data processed in compliance with the GDPR.

Creator

@votre.compte

Followers

58,452

Engagement

2.5%

Reach / reel

32,563 accounts reached

Analysis date

01/07/2026

Last sync

02/07/2026

Package

3 stories3 reels

Sector

Beauty

Exclusivity

None

Rights

Organic reuse

Shoot complexity

Simple

Link in bio

No

Duration

2 months

Sector, engagement and collaboration adjust both the production price and the market price. The volume discount then applies to the market price, when it is selected.

Sector

+14%

Sector coefficient for “Beauty”.

Engagement

−1%

Engagement rate of 2.5%.

Collaboration

+5%

Organic reuse.

Volume discount

−5%

Volume: 3 format(s) / month.

Package

3 stories3 reels

Sector

Beauty

Exclusivity

None

Rights

Organic reuse

Shoot complexity

Simple

Link in bio

No

Duration

2 months

Sector, engagement and collaboration adjust both the production price and the market price. The volume discount then applies to the market price, when it is selected.

Sector

+14%

Sector coefficient for “Beauty”.

Engagement

−1%

Engagement rate of 2.5%.

Collaboration

+5%

Organic reuse.

Volume discount

−5%

Volume: 3 format(s) / month.

What it takes to design, produce and distribute the content.

i

Production · 1,140 €

Cost to produce the package (hours × hourly rate).

Distribution · 1,282 €

Value of the visibility generated among the audience (reach × CPM).

Adjustments · 936 €

Sector, engagement and collaboration terms.

Recommended price

4,312 €

Negotiation range

FloorProduction price3,358 €CeilingMarket price4,539 €

Negotiation rangeFloorProduction price · 3,358 €CeilingMarket price · 4,539 €

Reference selection

The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.

Production > Market

The production value becomes the valuation base.

Current caseProduction < Market

The reference becomes the market price, with a possible volume discount.

Recommended price calculation

Market reference

4,539 €

−

Volume discount

227 €

=

Recommended price

4,312 €

The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.

Audience in target

27%

Women 18-24

In-target followers

15,782

of 58,452

In-target reach / reel

8,792

accounts reached · of 32,563

Reach consistency

Stable

predictable reach

Target vs audience

Share of the audience matching each target criterion.

Country France62%
City Paris28%
Gender × age Women 18-2427%

In-target followers and reach = base × exact gender-age share.

Audience breakdown

Countries

France62%
Belgium14%
Switzerland9%

Cities

Paris28%
Lyon11%
Marseille7%

Gender × age

Women 25-3434%
Women 18-2427%
Men 25-3412%

Reach consistency

Stable: reach stays similar from one post to the next, so a collaboration's results are predictable.

Breakdown by format

Format	Posts analyzed	Median reach	Median engagement
Reels	14	32,563accounts reached	2.7%
Posts	6	18,815accounts reached	2.1%
Stories	9	10,112accounts reached	—

Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.

What it takes to design, produce and distribute the content.

i

Production · 1,140 €

Cost to produce the package (hours × hourly rate).

Distribution · 1,282 €

Value of the visibility generated among the audience (reach × CPM).

Adjustments · 936 €

Sector, engagement and collaboration terms.

What an account of comparable size and sector gets on the market.

Package value · 3,844 €

Gross value of the requested formats, at market rate.

Adjustments · 695 €

Sector, engagement and collaboration terms.

Reference selection

The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.

Production > Market

The production value becomes the valuation base.

Current caseProduction < Market

The reference becomes the market price, with a possible volume discount.

Recommended price calculation

Market reference

4,539 €

−

Volume discount

227 €

=

Recommended price

4,312 €

The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.

Audience in target

27%

Women 18-24

In-target followers

15,782

of 58,452

In-target reach / reel

8,792

accounts reached · of 32,563

Reach consistency

Stable

predictable reach

Target vs audience

Share of the audience matching each target criterion.

Country France62%
City Paris28%
Gender × age Women 18-2427%

In-target followers and reach = base × exact gender-age share.

Audience breakdown

Countries

France62%
Belgium14%
Switzerland9%

Cities

Paris28%
Lyon11%
Marseille7%

Gender × age

Women 25-3434%
Women 18-2427%
Men 25-3412%

Reach consistency

Stable: reach stays similar from one post to the next, so a collaboration's results are predictable.

Breakdown by format

Format	Posts analyzed	Median reach	Median engagement
Reels	14	32,563accounts reached	2.7%
Posts	6	18,815accounts reached	2.1%
Stories	9	10,112accounts reached	—

Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.

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