Available onFRGBAE

1 collaboration1 estimated price

Estimate the value of your Instagram collaborations and know how much to charge.

Pre-analysis

See where your price stands in seconds. A first estimate from your profile, without connecting your Instagram account.

NOVSTR CREATORS

A tool to define
your pricing

The Pricing Report brings together the elements that shape the value of your collaboration: audience, positioning, market benchmarks and negotiation points. A clear analysis, built to help you defend your price.

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REPORT PREVIEW

Recommended price

4,312 €

Negotiation range

FloorProduction price3,358 €CeilingMarket price4,539 €

Negotiation rangeFloorProduction price · 3,358 €CeilingMarket price · 4,539 €

Account profile

Creator

@votre.compte

Followers

58,452

Engagement

2.5%

Reach / reel

32,563 accounts reached

Analysis date

01/07/2026

Last sync

02/07/2026

Collaboration parameters

Package

3 stories3 reels

Sector

Beauty

Exclusivity

None

Rights

Organic reuse

Shoot complexity

Simple

Link in bio

Duration

2 months

Adjustments

Sector, engagement and collaboration adjust both the production price and the market price. The volume discount then applies to the market price, when it is selected.

Sector

+14%

Sector coefficient for “Beauty”.

Engagement

−1%

Engagement rate of 2.5%.

Collaboration

+5%

Organic reuse.

Volume discount

−5%

Volume: 3 format(s) / month.

Production price3,358 €

What it takes to design, produce and distribute the content.

Production · 1,140 €

Cost to produce the package (hours × hourly rate).

Distribution · 1,282 €

Value of the visibility generated among the audience (reach × CPM).

Adjustments · 936 €

Sector, engagement and collaboration terms.

Market price4,539 €

What an account of comparable size and sector gets on the market.

Package value · 3,844 €

Gross value of the requested formats, at market rate.

Adjustments · 695 €

Sector, engagement and collaboration terms.

Recommended price4,312 €

Reference selection

The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.

Production > Market

The production value becomes the valuation base.

Current caseProduction < Market

The reference becomes the market price, with a possible volume discount.

Recommended price calculation

Market reference

4,539 €

−

Volume discount

227 €

Recommended price

4,312 €

Negotiation points

The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.

Audience in target

27%

Women 18-24

In-target followers

15,782

of 58,452

In-target reach / reel

8,792

accounts reached · of 32,563

Reach consistency

Stable

predictable reach

Target vs audience

Share of the audience matching each target criterion.

Country France62%
City Paris28%
Gender × age Women 18-2427%

In-target followers and reach = base × exact gender-age share.

Audience breakdown

Countries

France62%
Belgium14%
Switzerland9%

Cities

Paris28%
Lyon11%
Marseille7%

Gender × age

Women 25-3434%
Women 18-2427%
Men 25-3412%

Reach consistency

Stable: reach stays similar from one post to the next, so a collaboration's results are predictable.

Breakdown by format

Format	Posts analyzed	Median reach	Median engagement
Reels	14	32,563accounts reached	2.7%
Posts	6	18,815accounts reached	2.1%
Stories	9	10,112accounts reached	—

Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.

Recommended price

4,312 €

Negotiation range

FloorProduction price3,358 €CeilingMarket price4,539 €

Negotiation rangeFloorProduction price · 3,358 €CeilingMarket price · 4,539 €

Account profile

Creator

@votre.compte

Followers

58,452

Engagement

2.5%

Reach / reel

32,563 accounts reached

Analysis date

01/07/2026

Last sync

02/07/2026

Collaboration parameters

Package

3 stories3 reels

Sector

Beauty

Exclusivity

None

Rights

Organic reuse

Shoot complexity

Simple

Link in bio

Duration

2 months

Adjustments

Sector, engagement and collaboration adjust both the production price and the market price. The volume discount then applies to the market price, when it is selected.

Sector

+14%

Sector coefficient for “Beauty”.

Engagement

−1%

Engagement rate of 2.5%.

Collaboration

+5%

Organic reuse.

Volume discount

−5%

Volume: 3 format(s) / month.

Production price3,358 €

What it takes to design, produce and distribute the content.

Production · 1,140 €

Cost to produce the package (hours × hourly rate).

Distribution · 1,282 €

Value of the visibility generated among the audience (reach × CPM).

Adjustments · 936 €

Sector, engagement and collaboration terms.

Market price4,539 €

What an account of comparable size and sector gets on the market.

Package value · 3,844 €

Gross value of the requested formats, at market rate.

Adjustments · 695 €

Sector, engagement and collaboration terms.

Recommended price4,312 €

Reference selection

The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.

Production > Market

The production value becomes the valuation base.

Current caseProduction < Market

The reference becomes the market price, with a possible volume discount.

Recommended price calculation

Market reference

4,539 €

−

Volume discount

227 €

Recommended price

4,312 €

Negotiation points

The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.

Audience in target

27%

Women 18-24

In-target followers

15,782

of 58,452

In-target reach / reel

8,792

accounts reached · of 32,563

Reach consistency

Stable

predictable reach

Target vs audience

Share of the audience matching each target criterion.

Country France62%
City Paris28%
Gender × age Women 18-2427%

In-target followers and reach = base × exact gender-age share.

Audience breakdown

Countries

France62%
Belgium14%
Switzerland9%

Cities

Paris28%
Lyon11%
Marseille7%

Gender × age

Women 25-3434%
Women 18-2427%
Men 25-3412%

Reach consistency

Stable: reach stays similar from one post to the next, so a collaboration's results are predictable.

Breakdown by format

Format	Posts analyzed	Median reach	Median engagement
Reels	14	32,563accounts reached	2.7%
Posts	6	18,815accounts reached	2.1%
Stories	9	10,112accounts reached	—

Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.

Set your price

Rely on a structured method, built on financial and advertising standards. Get a recommended price and a negotiation range tailored to your profile and the collaboration.

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WHAT THE REPORT DELIVERS

Built for creators

Nano-, micro- or macro-influencer: NOVSTR gives you a fair, defensible price for your collaborations, whatever your field.

BeautyLifestyleSport & FitnessFoodFashionTravelTechGamingMusicFamilyBusinessPets…

Available onFRGBAE

Example

Sport & Fitness

52k followers · 3 posts · 3 reels

Recommended price

€4,026

Example

Beauty

32k followers · 8 stories

Recommended price

€2,773

What makes pricing so hard

The market never gives just one answer.

Reference selection

The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.

Production > Market

The production value becomes the valuation base.

Current caseProduction < Market

The reference becomes the market price, with a possible volume discount.

Recommended price calculation

Market reference

4,539 €

−

Volume discount

227 €

Recommended price

4,312 €

The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.

Audience in target

27%

Women 18-24

In-target followers

15,782

of 58,452

In-target reach / reel

8,792

accounts reached · of 32,563

Reach consistency

Stable

predictable reach

Target vs audience

Share of the audience matching each target criterion.

Country France62%
City Paris28%
Gender × age Women 18-2427%

In-target followers and reach = base × exact gender-age share.

Audience breakdown

Countries

France62%
Belgium14%
Switzerland9%

Cities

Paris28%
Lyon11%
Marseille7%

Gender × age

Women 25-3434%
Women 18-2427%
Men 25-3412%

Reach consistency

Stable: reach stays similar from one post to the next, so a collaboration's results are predictable.

Breakdown by format

Format	Posts analyzed	Median reach	Median engagement
Reels	14	32,563accounts reached	2.7%
Posts	6	18,815accounts reached	2.1%
Stories	9	10,112accounts reached	—

Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.

The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.

Audience in target

27%

Women 18-24

In-target followers

15,782

of 58,452

In-target reach / reel

8,792

accounts reached · of 32,563

Reach consistency

Stable

predictable reach

Target vs audience

Share of the audience matching each target criterion.

Country France62%
City Paris28%
Gender × age Women 18-2427%

In-target followers and reach = base × exact gender-age share.

Audience breakdown

Countries

France62%
Belgium14%
Switzerland9%

Cities

Paris28%
Lyon11%
Marseille7%

Gender × age

Women 25-3434%
Women 18-2427%
Men 25-3412%

Reach consistency

Stable: reach stays similar from one post to the next, so a collaboration's results are predictable.

Breakdown by format

Format	Posts analyzed	Median reach	Median engagement
Reels	14	32,563accounts reached	2.7%
Posts	6	18,815accounts reached	2.1%
Stories	9	10,112accounts reached	—

Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.

Recommended price

4,312 €

Negotiation range

FloorProduction price3,358 €CeilingMarket price4,539 €

Negotiation rangeFloorProduction price · 3,358 €CeilingMarket price · 4,539 €

Creator

@votre.compte

Followers

58,452

Engagement

2.5%

Reach / reel

32,563 accounts reached

Analysis date

01/07/2026

Last sync

02/07/2026

Package

3 stories3 reels

Sector

Beauty

Exclusivity

None

Rights

Organic reuse

Shoot complexity

Simple

Link in bio

Duration

2 months

Sector, engagement and collaboration adjust both the production price and the market price. The volume discount then applies to the market price, when it is selected.

Sector

+14%

Sector coefficient for “Beauty”.

Engagement

−1%

Engagement rate of 2.5%.

Collaboration

+5%

Organic reuse.

Volume discount

−5%

Volume: 3 format(s) / month.

What it takes to design, produce and distribute the content.

Production · 1,140 €

Cost to produce the package (hours × hourly rate).

Distribution · 1,282 €

Value of the visibility generated among the audience (reach × CPM).

Adjustments · 936 €

Sector, engagement and collaboration terms.

What an account of comparable size and sector gets on the market.

Package value · 3,844 €

Gross value of the requested formats, at market rate.

Adjustments · 695 €

Sector, engagement and collaboration terms.

Get your price

Calculate my price Free pre-analysis

Connect your account

Connect Instagram securely via the official Instagram APIs.

Set up the collaboration

Formats, exclusivity, usage rights, duration. NOVSTR calculates your recommended price.

View your creator rate

A structured recommended price, ready to use in negotiation.

Read-only

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NOVSTR can read

Followers and engagement rate
Reach of your content
Audience data: countries, cities, age, gender

NOVSTR can never

Post or edit content
Read your private messages
See your password

Connection via the official Instagram APIs

Your data is safe

Connection via the official Instagram APIs.

Read-only access
NOVSTR reads your statistics. Nothing is ever posted or changed on your account.
Revocable at any time
Disconnect your account in one click from "My socials", or from your Instagram settings.
Database in Europe
Your analyses are stored in the European Union (Frankfurt).
Anonymized studies
Market statistics use anonymized, aggregated data, with no name or Instagram handle.

Discover what your collaborations are worth

Free pre-analysis
No commitment
Read-only access

Calculate my price Free pre-analysis

FAQ

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1 collaboration1 estimated price

Pre-analysis

A tool to defineyour pricing

Set your price

Built for creators

What makes pricing so hard

Get your price

Connect your account

Set up the collaboration

View your creator rate

Your data is safe

Discover what your collaborations are worth

FAQ

A tool to define
your pricing