About NOVSTR

Rethinking how creators are valued

Collaborations between advertisers and creators still rely largely on informal benchmarks. NOVSTR was born from a simple observation: there is no structured framework for objectively valuing a creator.

Our ambition: to build the market benchmark for collaborations.

A structured approach

NOVSTR combines financial standards, advertising benchmarks, real performance data and formalised business rules to turn a subjective discussion into a structured negotiation.

Towards a market standard

In the long run, NOVSTR aims to become:

• a reference tool for creators;
• a shared framework for agencies;
• an observatory of market trends.