1 campaign
1 budget
Stop guessing creator prices.
Estimate what an Instagram collaboration is worth, with a clear method.
Flash Analysis
Estimate a creator's price in seconds. An instant benchmark, no creator connection needed.
Pricing available for France, the United Kingdom and the UAE (Dubai)
Creators with up to 500,000 followers
Estimate a priceEverything you need to run creator pricing
NOVSTR combines methods from finance, media buying and influencer collaborations to turn a price into a decision you can back up.
Sector, engagement and collaboration adjust both the production price and the market price. The volume discount then applies to the market price, when it is selected.
Sector coefficient for “Beauty”.
Engagement rate of 2.5%.
Organic reuse.
Volume: 3 format(s) / month.
What it takes to design, produce and distribute the content.
iCost to produce the package (hours × hourly rate).
Value of the visibility generated among the audience (reach × CPM).
Sector, engagement and collaboration terms.
What an account of comparable size and sector gets on the market.
Gross value of the requested formats, at market rate.
Sector, engagement and collaboration terms.
Reference selection
The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.
The production value becomes the valuation base.
The reference becomes the market price, with a possible volume discount.
Recommended price calculation
The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.
Share of the audience matching each target criterion.
- Country France62%
- City Paris28%
- Gender × age Women 18-2427%
In-target followers and reach = base × exact gender-age share.
- France62%
- Belgium14%
- Switzerland9%
- Paris28%
- Lyon11%
- Marseille7%
- Women 25-3434%
- Women 18-2427%
- Men 25-3412%
| Format | Posts analyzed | Median reach | Median engagement |
|---|---|---|---|
| Reels | 14 | 32,563accounts reached | 2.7% |
| Posts | 6 | 18,815accounts reached | 2.1% |
| Stories | 9 | 10,112accounts reached | — |
Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.
Sector, engagement and collaboration adjust both the production price and the market price. The volume discount then applies to the market price, when it is selected.
Sector coefficient for “Beauty”.
Engagement rate of 2.5%.
Organic reuse.
Volume: 3 format(s) / month.
What it takes to design, produce and distribute the content.
iCost to produce the package (hours × hourly rate).
Value of the visibility generated among the audience (reach × CPM).
Sector, engagement and collaboration terms.
What an account of comparable size and sector gets on the market.
Gross value of the requested formats, at market rate.
Sector, engagement and collaboration terms.
Reference selection
The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.
The production value becomes the valuation base.
The reference becomes the market price, with a possible volume discount.
Recommended price calculation
The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.
Share of the audience matching each target criterion.
- Country France62%
- City Paris28%
- Gender × age Women 18-2427%
In-target followers and reach = base × exact gender-age share.
- France62%
- Belgium14%
- Switzerland9%
- Paris28%
- Lyon11%
- Marseille7%
- Women 25-3434%
- Women 18-2427%
- Men 25-3412%
| Format | Posts analyzed | Median reach | Median engagement |
|---|---|---|---|
| Reels | 14 | 32,563accounts reached | 2.7% |
| Posts | 6 | 18,815accounts reached | 2.1% |
| Stories | 9 | 10,112accounts reached | — |
Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.
Set your influencer budgets
Get a recommended price for every creator, built on a structured method. Audience, engagement, formats and collaboration terms are all factored in for a fair budget.
Go to NOVSTR ProPricing at the scale of your campaigns
All your Flash and Certified Analyses in one place to track your budgets and negotiations.
For influencer marketing pros
Agencies and advertisers: negotiate your creator collaborations and manage your influencer budgets, whatever your field.
Built for pricing
A shared reference point for every influencer pricing decision.
Reference selection
The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.
The production value becomes the valuation base.
The reference becomes the market price, with a possible volume discount.
Recommended price calculation
The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.
Share of the audience matching each target criterion.
- Country France62%
- City Paris28%
- Gender × age Women 18-2427%
In-target followers and reach = base × exact gender-age share.
- France62%
- Belgium14%
- Switzerland9%
- Paris28%
- Lyon11%
- Marseille7%
- Women 25-3434%
- Women 18-2427%
- Men 25-3412%
| Format | Posts analyzed | Median reach | Median engagement |
|---|---|---|---|
| Reels | 14 | 32,563accounts reached | 2.7% |
| Posts | 6 | 18,815accounts reached | 2.1% |
| Stories | 9 | 10,112accounts reached | — |
Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.
What it takes to design, produce and distribute the content.
iCost to produce the package (hours × hourly rate).
Value of the visibility generated among the audience (reach × CPM).
Sector, engagement and collaboration terms.
What an account of comparable size and sector gets on the market.
Gross value of the requested formats, at market rate.
Sector, engagement and collaboration terms.
Reference selection
The production price (3,358 €) is below the market price (4,539 €): the market price is used as the reference, and the volume discount applies to it.
The production value becomes the valuation base.
The reference becomes the market price, with a possible volume discount.
Recommended price calculation
The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.
Share of the audience matching each target criterion.
- Country France62%
- City Paris28%
- Gender × age Women 18-2427%
In-target followers and reach = base × exact gender-age share.
- France62%
- Belgium14%
- Switzerland9%
- Paris28%
- Lyon11%
- Marseille7%
- Women 25-3434%
- Women 18-2427%
- Men 25-3412%
| Format | Posts analyzed | Median reach | Median engagement |
|---|---|---|---|
| Reels | 14 | 32,563accounts reached | 2.7% |
| Posts | 6 | 18,815accounts reached | 2.1% |
| Stories | 9 | 10,112accounts reached | — |
Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.
The recommended price remains the reference; these elements help place the amount within the negotiation range according to the desired profile.
Share of the audience matching each target criterion.
- Country France62%
- City Paris28%
- Gender × age Women 18-2427%
In-target followers and reach = base × exact gender-age share.
- France62%
- Belgium14%
- Switzerland9%
- Paris28%
- Lyon11%
- Marseille7%
- Women 25-3434%
- Women 18-2427%
- Men 25-3412%
| Format | Posts analyzed | Median reach | Median engagement |
|---|---|---|---|
| Reels | 14 | 32,563accounts reached | 2.7% |
| Posts | 6 | 18,815accounts reached | 2.1% |
| Stories | 9 | 10,112accounts reached | — |
Medians measured on actual posts (at least 3 per format). Engagement = interactions ÷ followers. Instagram does not provide likes for stories.
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